Made for the Water. Built for You.
ABOUT REEL GIRL
Bold Looks. Fierce Function. Made for Women Who Fish.
We’re more than a clothing brand—we’re a movement. Reel Girl was built by and for women who live by the tides, lead with grit, and demand gear that fits their life and their body. Our high-performance pieces blend technical comfort with everyday style, so you can go from casting lines to crossing finish lines without missing a beat.
We believe in saltwater strength, small-batch craftsmanship, and storytelling through every stitch.
Ready to gear up or get in touch?
Adventure
Our Journey of Passion and Purpose
Reel Girl started with a simple mission: to create gear that finally fits the women who fish, lead, and live boldly. What began on a sun-faded dock has grown into a movement—uniting women across coastlines with apparel designed for performance, purpose, and pride.
- Designed for exploration
- Built with intention
- Committed to sustainability
The Women Behind the Movement
Reel Girl is powered by makers, anglers, storytellers, and saltwater souls. Every piece we create is a reflection of the people who live it—designed with intention, driven by experience, and rooted in the belief that women deserve gear that performs as boldly as they do. Meet the team turning tides and breaking molds.
Sharon Vilcins
Founder CEO
Founder, fisherwoman, and lifelong water lover. Sharon grew up between Rhode Island beaches and Vermont boutiques, blending a passion for fashion with a deep love of the sea. Reel Girl was born from her belief that women deserve gear that fits their bodies, their stories, and their strength.
Nika Vilcins
Managing Partner
Daughter, co-creator, and the next generation of Reel Girl. Nika was raised on sun-drenched docks and in the heart of her family’s retail world. She brings fearless energy, fresh perspective, and a shared love for the water to everything the brand stands for.
JOIN OUR TEAM
Passionate about outdoor gear and making a difference?We’d love to hear from you.
Contact UsCustomer stories
Worn With Pride. Backed by Experience.
The jacket exceeded all my expectations—perfect fit and incredible quality
Incredible performance wear that truly lives up to the outdoor lifestyle
These clothes are a game-changer for serious adventurers
RECOGNIZED FOR INNOVATION AND IMPACT
Built with purpose. Backed by the best. Our commitment to quality, sustainability, and female empowerment has been recognized by industry leaders shaping the future of outdoor gear.
Sustainably Made
Women-Led Innovation
READY TO START YOUR ADVENTURE?
Join the crew. Gear up with apparel made to empower every cast, every climb, every coastal escape.
Built for women who move with purpose
CAST. LEAD. REPEAT.
From the water to wherever life flows, our gear is designed to go the distance—without compromising comfort or confidence.
Versatile. Breathable. Ready for anything.
FROM DOCK TO DROP.
Whether you’re casting lines, chasing sunsets, or grabbing dinner after the docks, our apparel moves with you.
Function meets identity.
GEAR THAT FITS YOUR STORY.
Say goodbye to borrowed fits. Our pieces are cast-tested, community-backed, and made to represent the real you.