Bold Looks. Fierce Function. Made for Women Who Fish.
We’re more than a clothing brand—we’re a movement. Reel Girl was built by and for women who live by the tides, lead with grit, and demand gear that fits their life and their body. Our high-performance pieces blend technical comfort with everyday style, so you can go from casting lines to crossing finish lines without missing a beat.
We believe in saltwater strength, small-batch craftsmanship, and storytelling through every stitch.
More Than Apparel
Reel Girl started with a simple mission: to create gear that finally fits the women who fish, lead, and live boldly. What began on a sun-faded dock has grown into a movement—uniting women across coastlines with apparel designed for performance, purpose, and pride.
The Women Behind the Movement
Reel Girl is powered by makers, anglers, storytellers, and saltwater souls. Meet the team turning tides and breaking molds.
Sharon Vilcins, Founder CEO— Founder, fisherwoman, and lifelong water lover. Sharon grew up between Rhode Island beaches and Vermont boutiques, blending a passion for fashion with a deep love of the sea. Reel Girl was born from her belief that women deserve gear that fits their bodies, their stories, and their strength.
Nika Vilcins, Managing Partner— Daughter, co-creator, and the next generation of Reel Girl. Nika was raised on sun-drenched docks and in the heart of her family’s retail world. She brings fearless energy, fresh perspective, and a shared love for the water to everything the brand stands for.
FREQUENTLY ASKED QUESTIONS
How long does shipping take?
How long does shipping take?
Orders placed before 1:00 PM ESTwill ship the same business day. Orders placed after 1:00 PM EST will ship the next business day.
- USPS Ground Advantage – Estimated delivery: 5 business days
- USPS Priority Mail – Estimated delivery: 2 business days
- USPS Priority Mail Express – Estimated delivery: 1 business day
Do you ship internationally?
Do you ship internationally?
We offer international shipping to most countries worldwide.
- Carrier: DHL
- Shipping rates are calculated at checkout based on destination and order weight
- Delivery times vary depending on location and customs processing
Please note that international customers are responsible for any customs duties, taxes, or import fees required by their country.
What is your returns policy?
What is your returns policy?
We offer free returns within 30 days of delivery, so you can shop with confidence.
